Archives des astuces - Photographe Culinaire I Rennes

3 types de photos culinaires pour votre communication

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Dans le secteur culinaire, il existe différents types de photos qui peuvent être combinées ensemble afin de répondre à vos objectifs de communication. Ils peuvent par exemple vous permettre de :

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Contacter la presse et avoir un encart publicitaire dans des magazines de type épicerie fine, etc.
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Créer une banque d'image autour de vos produits pour les réseaux sociaux. Ce qui vous permet de construire une communauté.
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Toucher de nouveaux points de vente via un catalogue.

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Être visible en magasin ou sur votre site internet via la création de fiches recettes.

D'illustrer vos produits dans le cadre du lancement de votre site e-commerce.

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La photo de packshot

Réalisée sur un fond blanc en lumière artificielle, ce type de photo, vous permet de mettre en avant vos produits sur un site e-commerce notamment.

Vos clients peuvent ainsi observer ce produit et ces détails avant tout achat. Quant au détourage du produit, il permet au graphiste d'intégrer facilement cette composition sur un catalogue.

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La photo d'ambiance

Elle permet de mettre en scène de façon gourmande vos produits.

Ici le stylisme (choix du fond, de la vaisselle, etc) à toute son importance, il permet de créer le décor.

Chaque projet possède une ambiance différente : premium, terroir, colorée, etc. À travers ce décor imaginé en amont, nous procurons visuellement une envie de goûter ou de tester le produit, auprès de vos clients.

Avec recette

Souvent utilisé dans l'édition culinaire et proche de la photo d'ambiance, elle vous permet d'illustrer vos recettes.

Nous devons à travers ces photos rendre un plat appétissant et permettre à vos clients de réaliser ce dernier dans leur cuisine. Ainsi, la photo doit être proche de la réalité et conforme à votre texte.

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Le reportage photo

Il permet de raconter à travers une série de photos votre histoire, votre savoir-faire, mais aussi celle de vos produits. De la fabrication à la mise en vente.

Pour toucher vos clients, il suffit d'un reportage authentique, proche de vos valeurs avec un soupçon d'émotion.

Geste, mouvement, détails sur les matières premières et provenance des ingrédients avec des zooms sur vos produits, attachement à votre terroir, portrait, photo d'équipe devant la boutique, etc. Un ensemble d'ingrédients pour un reportage photo réussie.

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Je révèle vos produits, votre savoir-faire et votre territoire, grâce à des photos pleines de vie.
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© 2024 Conçu avec ♥ en Bretagne - Mentions Légales
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by amelie

Comment mettre en valeurs votre savoir-faire, à travers la photo, en 5 étapes ?

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Vos photos permettent de communiquer auprès de vos clients sur différents supports de communication ou encore de constituer une galerie d’images pour vos posts sur les réseaux sociaux. Mais aussi d’accentuer votre référencement sur internet.

A travers ces 5 étapes, faites briller votre savoir-faire aux yeux de vos clients !
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Les détails :

Pensez à mettre en avant les matières premières ou les accessoires utilisés pour la fabrication de vos produits, en effectuant un zoom sur ces derniers. Utilisez votre environnement comme un terrain de jeu pour vos photos !
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Geste :

Donnez du mouvement à vos images à travers un geste, une action. Expliquez pas à pas la création de vos produits pour faire découvrir les coulisses de votre entreprise. La fabrication de vos produits n’auront plus aucun secret pour vos clients !
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L’équipe :

Des photos qui peuvent être utilisées pour illustrer un article, une page “à propos” de votre site, etc. Elles permettent de mettre un visage et un métier sur l’ensemble des personnes qui fabriquent vos produits.

Pour convaincre vos clients, utilisez votre plus beau sourire ! Vous pouvez opter pour un portrait en action ou par exemple prendre la pose devant votre atelier.
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La boutique :

Très utile, la photo de votre atelier et/ou boutique facilite l’accès à votre commerce et permettrons à vos clients de vous trouver plus facilement avec une image. Pensez également à montrer l’intérieur.
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Les produits :

Comment mettre un produit en avant dans son environnement ?

Utilisez le décor, les accessoires, vous pouvez également en déplacer certains pour retranscrire l’identité visuelle, mais attention à utiliser avec parcimonie.

Le produit doit être visible dans son environnement, nous devons y ressentir l’ambiance et les valeurs de votre entreprise.
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➡️ Pour aller plus loin : avez-vous pensé aux vidéos ?

Très utilisée sur instagram en story notamment, elles permettent de donner plus d’authenticité à votre savoir-faire.

Pourquoi pas réaliser une vidéo de votre fabrication de pain, ou encore de vos pâtisseries : ajouter y du mouvement avec le batteur électrique ou du bruit lorsque vous cassez vos œufs, etc.

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by amelie